Web20 Feb 2012 · On the second node, the piano stairs introduces incentives and thus breaks with the definition of a nudge. Still, in our outreach work (lectures, workshops, etc.) we … WebThe clear viral winner of the campaign was “The Piano Stairs.” A team transformed the stairs leading to the street from a subway stop in Stockholm, Sweden into a full-sized set of piano keys. Each step played a musical note when a commuter stepped on them as they climbed out of the station.

(PDF) Social Stairs: Taking the Piano Staircase towards Long …

Web15 Oct 2009 · The video is part of a new viral marketing campaign called “The Fun Theory.”. The concept, created by Volkswagen Sweden and ad agency DDB Stockholm, is based on … Web4 Sep 2014 · The Fun Theory – Piano Stairs Soho Sonic 04 September 2014 What's Hot? 1 We found this really fun video on the Fun Theory website. It’s an initiative sponsored by Volkswagen to see if we can change people’s behaviour through making it fun. hypoglossal nerve tongue

The Fun Theory: Piano Staircase by Morgan Gertge - Prezi

WebPiano Stairs Fun Theory - YouTube How Volkswagen got more people to use the stairs instead of the escalator. How Volkswagen got more people to use the stairs instead of … WebThe essence was to encourage people to do the right thing by making it fun. At a busy subway station in Sweden, Volkswagen installed piano stairs – stairs that looked like giant piano keys and played a musical note when anyone stepped on them. They were positioned right next to the escalator. Web1 Mar 2015 · Look at some ideas from the Fun Theory.com about how they transformed a subway staircase into “Piano Stairs”. ... The Fun Theory initiated by Volkswagen … hypoglossal thyroid duct cyst